Featured  ITEMS

How to Run a Really Cool Practice and Make a Really Big Profit
by Steve Cagen, DC

Drawing from his years of experience as a chiropractor and successful business person, Steve Cagen, DC, presents an easy-to-read success manual on creating and running a chiropractic practice.

Topics include:

  • Laying out and designing an office for efficient flow
  • How to speak to patients and get them to understand
  • How to get testimonials to help other patients
  • How to train and reward staff for maximum performance
  • How to use humor to educate patients and create a friendly environment
  • How to do promotions and piggyback for greater success
  • How to create rituals for increased performance
  • The importance of chiropractic philosophy

Sherman College Professor of Clinical Sciences Leslie Wise, DC, gave the book high praise, saying: "Having a Cool Practice is about being authentic and communicating your authenticity with deeds and actions that will not be missed by your patients, your colleagues and your community. And while it is not your primary and overriding concern, the really big profits seem to follow the authentic chiropractor."

Dr. Cagen is the president of Life Plan Systems and Successful DC Seminars. A full-time practicing chiropractor, with his wife, Dr. Nancy Cagen, he runs a successful family practice in the mountains of western North Carolina. The "Ultimate Success Journal," his previous book, has been sold at universities and book stores around the country and received acclaim from the county's highest profile success mentors.

Purchase direct from Successful DC Seminars 


Tendonitis Can Be Cured
by Edward Holtman, DC

Author Edward Holtman, DC practiced chiropractic in Hartford, Wisc., for 48 years and during that time he learned a great deal about tendonitis. One critical fact that became clear to him was that most medical doctors had little success treating it.

"Most methods have failed," he states. "Cortisone shots, physical therapy, including cold laser and heat treatments, ultrasound, muscle work exercises, deliberate injury (in the vain hope it would heal, pain free), massage, acupuncture, and supplementation. All have sunk with the ship of false promises."

As a result, many of the 400,000 cases presented each month to health care providers are being handled by doctors of chiropractic. This book provides extensive information on exercise therapy that can be suggested by a DC for any patient with tendonitis. Various related materials and equipment are available through the author as well.

Purchase directly from the author


Whiplash & Motor Vehicle Collisions
by Steven C. Eggleston, DC, Esq.

Written specifically for accident victims and patients, it draws upon his extensive knowledge of health care to explain the physical repercussions of personal injury: headaches, neck pain, difficulty concentrating and depression. Author Steven C. Eggleston makes frequent reference to chiropractic care and its broad range of benefits to PI patients.

The book also explores the role that attorneys, insurance companies, and doctors play in the post- accident process.

In addition to providing valuable information to practitioners, the book can be distributed to patients presenting with whiplash or other motor vehicle accident injuries.

Order from Human Biomechanics of Trauma Institute


What Your Doctor Never Told You
by Jerry Zelm, DC

Many chiropractors are already familiar with Jerry Zelm, DC, whose 36-year career has been filled with accolades and achievements including the "Gonstead Commitment Award" for nearly three decades of specific chiropractic care to his patients.

A popular motivational speaker and health lecturer, Dr. Zelm has added "author" to his list of accomplishments. In his new book, "What Your Doctor Never Told You," he relates the story of his own dramatic health experience as a teenager -- one that spurred him to become a DC.

The book, written for lay readers, also explains the shortcomings inherent in the medical approach, how pharmaceutical corporations control America's health, and traditional myths and misconceptions about chiropractic care. And it provides "real life" case histories to demonstrate how chiropractic can help resolve severe health problems.

"Dr. Zelm skillfully describes what most chiropractors have always known... true health comes from within," commented Alex Cox, DC, former co-director of the Gonstead Clinic of Chiropractic. "This book offers a bold and honest approach to personal health."

Click here to buy on Amazon at a discount




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