Articles from April 2011

Chiropractic Marketing Tools That Will Absolutely Grow Your Practice

– by Dr. John Reizer

Another of Dr. Reizer’s highly praised books that help doctors succeed in practice. Whether you have been a practicing doctor for many years or you have just recently opened your doors for the very first time it is imperative that you learn how to package and present your professional service to potential patients in an intelligent manner. In this book, best selling author, Dr. John Reizer provides a step-by-step guide for readers on how to successfully implement the most cost-effective marketing tools in the modern chiropractic office.

Here’s what a few readers over at Amazon.com had to say:

“Every morning our staff reads a few pages to get everyone thinking about how to promote the office. After 18 years in practice, I’ve pretty much heard it all, but this is well written and organized to jog your thoughts/give inspiration to not just the doctor but the team. This would be a great book for a new practice doctor, staff, or just a Chiropractor who wants a solid outline of ideas on how to promote/market their Chiropractic clinic.”

“This book … gives tons of very practical and “do-able” advice on how to successfully implement the most cost-effective marketing tools in the modern chiropractic office. His books have always been valuable assets for chiropractors, whether they’re new or have been in practice a long time. This one is even better than the others, if that’s possible. Especially in difficult economic times, there is a definite need for effective marketing that doesn’t break the budget. I think the thing that sets Reizer’s books apart is his very real desire to help doctors suceed, both for their own sake and the sake of the many patients they help.”

“If you are a chiropractor then there is no reason you shouldn’t buy this book. Even if you already comfortable with your current marketing efforts, this book will likely offer new ideas. Whether they are completely new strategies or ideas to fine tune current marketing efforts. The book is inexpensive, so why not?”

About the author:

Dr. John Reizer is a December 1986 magna cum laude graduate of Sherman College of Straight Chiropractic. Born in Lakewood, New Jersey in 1963, he currently resides in Inman, SC and has a private practice located in Boiling Springs,SC. John is married to his wife, Melissa. They have a daughter, Kayla.

Dr. Reizer is a former associate professor of Sherman College and has taught numerous graduate level courses in chiropractic technique, x-ray analysis, diagnostic interpretation, chiropractic philosophical applications, and chiropractic communications.

Dr .Reizer is a former South Carolina board of governor for the World Chiropractic Alliance (WCA).

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15 Secrets to Becoming a Successful Chiropractor

– by Dr. John Reizer

An enjoyable and practical guide designed to help those special doctors who are interested in attaining the highest level of success possible within the chiropractic profession. Veteran chiropractor, author, and college lecturer Dr. John Reizer reveals to readers his very own private formula for personal and professional success.

What other readers have said:

“15 Secrets” is an uplifting book for chiropractors and there are quite a few good ideas for docs to use. I think that many chiropractors develop bad habits when it comes to setting professional goals and managing time in and out of the office. This book will provide chiropractors with a way to define success as well as a way to achieve success once it has been defined.”

“Very disappointing–it’s just a rehash of the same old straight chiropractic philosophy-based mumbo-jumbo. If you want some insight on how to market a modern, evidence-based practice, check out Christina Acampora’s Marketing Chiropractic to Medical Practices.”

“This is a really good book that every chiropractor should own. The author presents a lot of valuable information for members of our profession. “15 Secrets” gives you that special plan to become successful and it helps you to create vital practice goals while maintaining balance in other areas of your life.”

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How to Run a Really Cool Practice and Make a Really Big Profit

– by Steve Cagen, DC

Drawing from his years of experience as a chiropractor and successful business person, Steve Cagen, DC, presents an easy-to-read success manual on creating and running a chiropractic practice.

Topics include:

• Laying out and designing an office for efficient flow
• How to speak to patients and get them to understand
• How to get testimonials to help other patients
• How to train and reward staff for maximum performance
• How to use humor to educate patients and create a friendly environment
• How to do promotions and piggyback for greater success
• How to create rituals for increased performance
• The importance of chiropractic philosophy

Sherman College Professor of Clinical Sciences Leslie Wise, DC, gave the book high praise, saying: “‘How to Run a Really Cool Practice’ is about being authentic and communicating your authenticity with deeds and actions that will not be missed by your patients, your colleagues and your community. And while it is not your primary and overriding concern, the really big profits seem to follow the authentic chiropractor.”

Dr. Cagen is the president of Life Plan Systems and Successful DC Seminars. A full-time practicing chiropractor, with his wife, Dr. Nancy Cagen, he runs a successful family practice in the mountains of western North Carolina. The “Ultimate Success Journal,” his previous book, has been sold at universities and book stores around the country and received acclaim from the county’s highest profile success mentors.

Purchase direct from Successful DC Seminars

Conservative Management of Cervical Spine Syndromes

– by Dr. Donald R. Murphy

This clinically oriented text provides you with a comprehensive reference of cervical spine function, dysfunction, clinical syndromes, evaluation and management. You get guidelines on how to approach specific clinical syndromes related to the cervical spine from the standpoint of signs and syndromes, differential diagnosis, treatment, rehabilitation, referral and home care.

Received good reviews, but is now out of print and difficult to locate. Available used copies are often very expensive.

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Whiplash Injuries: The Cervical Acceleration/Deceleration Syndrome

– by Drs. Stephen Foreman and Arthur Croft

Written by two leading chiropractic authorities, this Third Edition helps the reader understand, assess, diagnose, and treat whiplash injuries (cervical acceleration/deceleration syndrome). The text reviews the developmental anatomy and underlying anatomy associated with the syndrome and examines biomechanics related to whiplash. In addition, the book covers assessment including clinical radiographic examinations such as MRI and CT.

Highly rated but out of print and hard to find.

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Upper Cervical Subluxation Complex

– by Dr. Kirk Eriksen

This landmark text is the most comprehensive book ever published on the vertebral subluxation complex. This textbook is the culmination of several years of detailed research and review of chiropractic and medical literature on the topic of the cervical spine, the occipito-atlanto-axial subluxation, and upper cervical chiropractic care.

A few excerpts from reviews on Amazon.com (where it rated 5 out of 5 stars):

“Dr. Eriksen’s book is a significant contribution to the profession. Don’t be misled by the title–this book is a must read for all chiropractors–not just upper cervical specialists. It provides the “intellectual ammunition” to respond to those who claim there is no scientific evidence to support subluxation.”

“This book would have to be the most comprehensive gathering of literature concerning Upper Cervical Specific Chiropractic (UCSC), ever. You may need to know everything that has spawned in the literature since Dr BJ Palmer’s controversial assertion that the upper cervical spine is the only place chiropractors will find a subluxation.”

“Absolutely incredible book for lay people and chiropractors and anyone interested in the upper cervical spine. Case studies noted are awesome! Thoroughly recommend it to anyone with an interest in this particular area of the spine…bit of chiropractic and medical terminology to overcome if you are a layperson reading it, but a stimulating book all the same.”

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Somatovisceral Aspects of Chiropractic: An Evidence-Based Approach

– by Drs. Charles S. Masarsky and Marion Todres-Masarsky

Provides a wealth of clinical and scientific evidence on the whole-body implications of chiropractic care. The application of this evidence to practical aspects of clinical assessment, patient education and risk management will prove invaluable to students and practitioners alike. In this unique volume, bioclinical research and chiropractic philosophy are considered in relation to each other, not in opposition to each other.

Reviews found on amazon.com (where it is rated 5 out of 5 stars):

“This book is a must-have for every chiropractor. If you think chiropractic is just about back and neck pain, think again. The authors have compiled an impressive collection of literature demonstrating the far-reaching effects of chiropractic care.”

“I was fortunate enough to get a hold of a copy of this text for reference in a Defence Chiropractic case I was involved in as an Expert Witness for the Chiropractor. This information helped strengthen the Chiropractic defence position considerably, enabeling an overwhelming victory for the defendant.”

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