The Kindle Fire
After recently purchasing a Kindle e-book reader, I’m absolutely addicted to it. I haven’t given up “real” books, but I have more than 100 books on my Kindle right now, and I carry it everywhere.
Kindle books for (by and of interest to!) chiropractors are beginning to come available and I thought it would be helpful to list a few of them here. Don’t forget — you don’t have to own a Kindle to read a Kindle book. You can also download the free Kindle Reader and read them right on your PC.
Don’t yet have a Kindle? Check out my two recommended models:
Kindle Fire, Full Color 7″ Multi-touch Display, Wi-Fi
Kindle Keyboard 3G, Free 3G + Wi-Fi, 6″ E Ink Display – includes Special Offers & Sponsored Screensavers
The Kindle Keyboard version (I suggest getting the one with 3G so you can connect anywhere, even without wi-fi, like your smart phone does.)
And now … for the books:
Let’s start out with the book that’s getting a lot of attention in the media:
As president of Parker University, Dr. Fabrizio Mancini has built a worldwide reputation as an expert in health and communication. His newly published book is directed to lay people and provides the fundamentals of wellness and self-healing. It explores solutions to restore well-being that don’t involve drugs, surgery, or other medical procedures.
Published by the famed Hay House, and with information compiled from numerous researchers and clinicians, “The Power of Self-Healing; Unlock Your Natural Healing Potential in 21 Days” reflects research discoveries and empirical findings that have emerged to support breakthrough, non-drug, non-invasive self-healing technologies.
Chiropractic Business Plan: How to Start a Low Overhead, High Profit Margin Practice by Dan Perez, DC
Learn how to set up a small but hugely successful, low-overhead and low-stress chiropractic business. This book can benefit established chiropractors, recent chiropractic school graduates, newly licensed chiropractors, and even those considering a chiropractic career. It summarizes the different chiropractic business models available today, the pros and cons of each, and encourages the selection of a low overhead, high productivity model where you keep 80-90% of the revenue you generate. The current economic squeeze is putting many health care providers in a crunch. Author Dan Perez, DC says that the small scale, personalized service model is the best way to overcome tough economic times and teaches you, step by step, how to build one from scratch. Includes a sample floor plan.
Learn insider strategies on how to properly use Groupon and similar deal of the day sites to bring in loads of patients into your practice. You will learn: how to make simple adjustments to your office to accommodate the surge of business without sacrificing your current patient load; efficiency tools for hands-off scheduling and appointment confirmations; clever ways to weed out the undesirable coupon clippers; strategies for up-selling to maximize your return on investment; and forms to use that will increase your conversions.
A simple and easy-to-apply book in which you will discover new ways you can use Facebook and Twitter to improve your sales & boost your profits, in the shortest time possible.
How to promote your practice — for all healthcare providers who want to build their practices with a well-paying clientele: Physicians, Nurses, Chiropractors, Physical Therapists, Massage Therapists, Dentists, Orthodontists, Nutritionists, Cosmetic Surgeons, Estheticians, Holistic Health Practitioners. This is the most valuable and relevant piece of information available for healthcare providers on how to get new, well-paying, cash-paying patients.
You will gain valuable practice growth information by reading this book and making immediate use of the ideas. All of the 40+ ideas in this book are tried-true-tested in many different healthcare markets, and have proven to work — most of them with very little effort and money.
Description by author: “In the eyes of certain organizations, chiropractic and its practitioners represent a major threat to the traditional health care model. Many, medically funded, organizations have made it a top priority, throughout the years, to try and silence chiropractic’s voice of common sense in an otherwise insane industry.
I have always maintained that the beauty of chiropractic rests within the profession’s practice objective. The objective is so simple to understand that even a young child could comprehend how it works with the controlling laws of nature. After reading this book, I am hopeful that your understanding of health care will change. If I am able to help some members of society see a clearer picture of what is really happening in our health care arena, I will have accomplished one of my very personal life goals!”
I’ll feature more as they come available…