The Kindle Fire

After recently purchasing a Kindle e-book reader, I’m absolutely addicted to it. I haven’t given up “real” books, but I have more than 100 books on my Kindle right now, and I carry it everywhere.

Kindle books for (by and of interest to!) chiropractors are beginning to come available and I thought it would be helpful to list a few of them here. Don’t forget — you don’t have to own a Kindle to read a Kindle book. You can also download the free Kindle Reader and read them right on your PC.

Don’t yet have a Kindle? Check out my two recommended models:

Kindle Fire, Full Color 7″ Multi-touch Display, Wi-Fi

or …

Kindle Keyboard 3G, Free 3G + Wi-Fi, 6″ E Ink Display – includes Special Offers & Sponsored Screensavers

The Kindle Keyboard version (I suggest getting the one with 3G so you can connect anywhere, even without wi-fi, like your smart phone does.)

And now … for the books:

Let’s start out with the book that’s getting a lot of attention in the media:

The Power of Self-Healing: Unlock Your Natural Healing Potential in 21 Days!
by Fabrizio Mancini, DC

As president of Parker University, Dr. Fabrizio Mancini has built a worldwide reputation as an expert in health and communication. His newly published book is directed to lay people and provides the fundamentals of wellness and self-healing. It explores solutions to restore well-being that don’t involve drugs, surgery, or other medical procedures.

Published by the famed Hay House, and with information compiled from numerous researchers and clinicians, “The Power of Self-Healing; Unlock Your Natural Healing Potential in 21 Days” reflects research discoveries and empirical findings that have emerged to support breakthrough, non-drug, non-invasive self-healing technologies.

Chiropractic Business Plan: How to Start a Low Overhead, High Profit Margin Practice by Dan Perez, DC

Learn how to set up a small but hugely successful, low-overhead and low-stress chiropractic business. This book can benefit established chiropractors, recent chiropractic school graduates, newly licensed chiropractors, and even those considering a chiropractic career. It summarizes the different chiropractic business models available today, the pros and cons of each, and encourages the selection of a low overhead, high productivity model where you keep 80-90% of the revenue you generate. The current economic squeeze is putting many health care providers in a crunch. Author Dan Perez, DC says that the small scale, personalized service model is the best way to overcome tough economic times and teaches you, step by step, how to build one from scratch. Includes a sample floor plan.

Chiropractor’s Guide to Using Groupon for Maximum Profits by Dan Perez, DC

Learn insider strategies on how to properly use Groupon and similar deal of the day sites to bring in loads of patients into your practice. You will learn: how to make simple adjustments to your office to accommodate the surge of business without sacrificing your current patient load; efficiency tools for hands-off scheduling and appointment confirmations; clever ways to weed out the undesirable coupon clippers; strategies for up-selling to maximize your return on investment; and forms to use that will increase your conversions.

How to Advertise Your Chiropractor Business on Facebook and Twitter by Sarah Charten

A simple and easy-to-apply book in which you will discover new ways you can use Facebook and Twitter to improve your sales & boost your profits, in the shortest time possible.

Healthcare Providers: How to Promote Your Practice to a Well-Pay, Self-Pay Clientele by Lyn Kelley Ph.D.

How to promote your practice — for all healthcare providers who want to build their practices with a well-paying clientele: Physicians, Nurses, Chiropractors, Physical Therapists, Massage Therapists, Dentists, Orthodontists, Nutritionists, Cosmetic Surgeons, Estheticians, Holistic Health Practitioners. This is the most valuable and relevant piece of information available for healthcare providers on how to get new, well-paying, cash-paying patients.

You will gain valuable practice growth information by reading this book and making immediate use of the ideas. All of the 40+ ideas in this book are tried-true-tested in many different healthcare markets, and have proven to work — most of them with very little effort and money.

Traditional Chiropractic: A Layperson’s Guide to How it Works & Why it’s Attacked by Dr. John Reiser

Description by author: “In the eyes of certain organizations, chiropractic and its practitioners represent a major threat to the traditional health care model. Many, medically funded, organizations have made it a top priority, throughout the years, to try and silence chiropractic’s voice of common sense in an otherwise insane industry.

I have always maintained that the beauty of chiropractic rests within the profession’s practice objective. The objective is so simple to understand that even a young child could comprehend how it works with the controlling laws of nature.  After reading this book, I am hopeful that your understanding of health care will change. If I am able to help some members of society see a clearer picture of what is really happening in our health care arena, I will have accomplished one of my very personal life goals!”

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I’ll feature more as they come available…

2012 Coding Guide Chiropractic Services

 by James B. Davis

Scheduled for release on Dec. 15, the 2012 Coding Guides series (formerly titled Codelink) offers a comprehensive introduction to CPT and ICD-9-CM coding and includes correct coding requirements and documentation guidelines.

The 2012 Coding Guide series is designed to present the coding, compliance, and regulatory information chiropractors need in a single, comprehensive resource. The publisher notes that “because all of the critical information is presented together in an easy-to-use format, you will be able to code faster. Plus, the Medicare edits and CCI exclusion codes and other information will help you to avoid claim problems and reduce audit liability.”

James B. Davis, known as “The Billion dollar Biller,” has written or edited more than 200 books on medical coding, billing, reimbursement and practice management. He has been in the health care industry for more than 40 years, working in clinics, hospitals, insurance companies, and has experience in providing patient care.

He is the founder and President of Practice Management Information Corporation, dba PMIC, a leading independent publisher of medical coding and compliance books, forms and software.

Order today from Amazon.com

The E-Myth Chiropractor

by Michael E. Gerber, DC and Frank R. Sovinsky

Subtitled “Why Most Chiropractic Practices Don’t Work and What to Do About It,” this book has won praise from chiropractors since its release in May of this year. Rated 5 out of 5 stars by Amazon readers (although only 7 readers have left reviews), the book is by the author of a series of “E-Myth” volumes directed at various professions and businesses.

Dr. Michael Gerber’s first book, “E-Myth,” was published in 1986 and was followed by numerous other titles, including “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It,” which remains an Amazon bestseller.

Working with Dr. Frank Sovinksy, a business advisor and author of “Life: The Manual,” Dr. Gerber retooled his ideas for chiropractors. Dr. Sovinsky is the founding consultant and architect of DC Mentors, which focuses on performance neuroscience and leadership development for the chiropractic profession.

According to one online reviewer, the book “offers real advice to help you build the practice of your dreams – one that is patient centered and patient focused… Between the two authors they manage to identify all the major pitfalls in practice and outline strategies necessary to combat these problems. They do it in a very simple and articulate way, discussing both the theory and the practical steps.”

Order today from Amazon!

With a nod to the famed Beatles song, a company called “Totally Booked” has come up with a way for all doctors of chiropractic to be published authors, even if they have neither the time nor skills to write a book by themselves.  Within weeks, they can take advantage of the prestige and credibility that comes with having their name on the cover of a “real” book.

Founded and run by chiropractors Robert Hanopole and Gary Trupo, the company allows DCs to compile and customize a book carrying their own name as author and featuring their photo, office information, and relevant details on the book’s front and back covers.

Books can range from general health care information to specific topics such as laser therapy, subluxation correction, back pain, sports rehabilitation, etc. Doctors select seven chapters from a list of nearly 30 different chapter titles, which are customized to fit the doctor’s practice style and philosophy. The book also includes a personalized front and back cover – chosen from a selection of colors and templates – with the client’s picture, title, subtitles, wording, office address, office phone number and website address. Additionally, each book can include a personal dedication page and patient testimonials.

Books can be printed and shipped within 60 days and each Totally Booked client is guaranteed exclusivity in a five zip code area.

“The Expert Author System is one of the most powerful, ethical, and effective chiropractic new patient attraction systems available today,” stated Dr. Hanopole. “You will receive abundant amounts of quality new patients as a byproduct of a much larger vision and purpose…Teaching the masses about the true essence and power of chiropractic! We want you to share in our passion to teach the world that when it comes to health care, there truly is a better way.”

Hanopole is offering Chiropractic Books Etc readers a special bonus of 25 additional free books if they use the promo code “CBE11” when ordering. For more information, visit totallybookedpractice.com.

FULL DISCLOSURE: we were so impressed with the sample books we saw and the system used by Totally Booked that we entered into an affiliate agreement with them and receive a small percentage of the sales generated through our referral.

“Pediatric Chiropractic”

by Drs. Claudia A. Anrig and Gregory Plaugher

Long out of print but always in high demand, this updated volume is being re-released in November and is available now for pre-ordering.

Here is a comprehensive resource that covers a wide range of information on pediatric chiropractic care. An international panel of more than 30 experts contributed to this book. Among the topics covered are care during pregnancy and the perinatal period, subluxation, clinical and radiological examination, child abuse, adolescent health, spinal trauma, scoliosis, pediatric nutrition, vaccination issues, and full spine and cranial adjustments.

This second edition will include new chapters on “Neuroimmunity and Sensory Integration,” “Natural Childbirth,” “Techniques for the Pregnant Patient,” “Upper and Lower Extremity Evaluation and Care,” and “Wellness Chiropractic Care,” along with coverage of the Pettibon, CBP, Upper Cervical, SOT and Cranial, Logan, Thompson, and Activator techniques.

Dr. Claudia Anrig has been in full-time practice for the past 25 years and is the founder of the first comprehensive pediatric program and community outreach, Peter Pan Potential. The past president, currently serving on the board of the International Chiropractic Pediatric Association, she is on the post-graduate faculty of Life University, Life Chiropractic College West, Parker Chiropractic College, Northwestern Health Sciences University and Cleveland Chiropractic Colleges – Kansas City and Los Angeles. She received the 1997 Chiropractor of the Year Award from the World Chiropractic Alliance, Fellow of the International Chiropractic Association (ICA) in 1997, and Distinguished Service from the ICA in 1998.

Dr. Gregory Plaugher is in private practice in California and the author of the “Textbook of Clinical Chiropractic: A Specific Biomechanical Approach.”

To be released November 16. Pre-order now from Amazon and qualify for the pre-order price guarantee (if the Amazon.com price decreases between your order time and the end of the day of the release date, you’ll receive the lowest price).

Internet Marketing for Chiropractors:

Marketing, Advertising, and Promoting Your Chiropractic Clinic Online Using Google, Facebook, YouTube, Search Engine Optimization ….

by Nick Holliday

We don’t know much about this book since it hasn’t been reviewed anywhere that we can find, and we weren’t sent a review copy. The author has repackaged the information for a number of other professions as well, from accountants to psychologists. His online bio states that “has been a practitioner, student, and teacher of internet marketing since 2003. His company Scientific Click has sold more than $50M of product for Internet Retailer 100 companies during the past decade.”

A look at the author’s own company website (Scientific Click is apparently defunct) don’t inspire a lot of confidence, and his own Facebook page has very few “likes”– not a good sign for someone who supposed to be an expert in social media marketing.

Still, we’d be interested in hearing from anyone who has bought this book … are there ANY nuggets of wisdom of value of chiropractors?

Order from amazon.com

Stand Taller Live Longer

by Steven Weiniger, DC

Author Steven Weiniger, DC, is well known for his expertise in posture exercise, biomechanics, and chiropractic. His BodyZone.com seminars have trained chiropractors in rehabilitation as well as posture correction and strengthening protocols.

His book, subtitled, “An anti-aging strategy,” is written for patients but intended as a supplement to their chiropractic care. Dr. Weiniger markets the book to DCs to help them “empower patients with knowledge of how the body moves, and how chiropractic and daily posture exercise…can help patients move, feel and age well.” He tells doctors, “‘Stand Taller Live Longer’ complements your current rehab practice, reinforces the value of your services to patients, and helps position you as the posture authority in your community.”

Dr. Weiniger offers bulk pricing as well as Posture Exercise & Education Prescription Pads, companion DVDs, and other posture-related patient education material.

Order on Amazon.com